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A cross-country owner tour, a parade starting from World Headquarters, a public celebration outside the Detroit auto show . . . it's safe to say Ford is hyping the 7th-gen Mustang.

Ford announced today that it will hold an outdoor event in Detroit that it's calling, predictably, "The Stampede," celebrating the launch of the new S650-generation Mustang. This event will take place on the evening of September 14 in Hart Plaza, near the venue of the Detroit auto show, which will be holding press days at the same time. Ford is inviting the public to attend and will also broadcast the party on social media.

Preceding the debut, Ford is originating a cross-country tour in Tacoma, Washington, on September 6, and "all Mustang owners and enthusiasts" are invited to participate in some or all of it. The tour will make around 12 stops on the way back to Detroit. Then a parade from Ford headquarters in Dearborn, Michigan, to the Detroit event will take place on September 14.

We don't yet have full details on the 2024 Mustang, which has so far been seen only in camouflaged form, but it's expected to keep the same EcoBoost four-cylinder and V-8–powered GT versions, to continue to have the choice of a manual transmission, and to retail in the $30,000-and-up range. The illustration above predicts a very familiar-looking Mustang exterior, but we expect the interior to be modernized in a major way.

Ford is asking Mustang owners to register if they plan to participate in some or all of the publicity bonanza it's planning. Those who prefer to spectate online will be able to find full details, specs, and photos here once the seventh-generation pony car launches next month.