Ford unveils new-look 2024 Mustang at Detroit Auto Show – a gas guzzler in a sea of electric - mlive.com

2022-09-17 09:15:37 By : Mr. Nero Peng

Ford revealed a slew of new Mustangs at the Detroit Auto Show with new features, designs, colors and more. But one phrase that wasn’t uttered? Electric engine.

The seventh-generation, gas-powered 2024 Mustang was unveiled at Detroit’s Hart Plaza on Wednesday, Sept. 14. It will be on display all week at the Detroit Auto Show, which is open to the public Sept. 17-25.

An estimated 1,000-plus Mustang owners from across the country “stampeded” into downtown Detroit with their cars for the event, organizers said. The guests were invited to highlight past Mustang editions while Ford uncovered the future edition.

The 2024 Mustangs will be built at Michigan’s Flat Rock Assembly Plant and go on sale in summer 2023.

The Detroit Auto Show has been billed in advertisements as “the most electric event ever.” Many of the featured vehicles and unveilings at the show are electric vehicles or hybrids – like the Dodge Charger Daytona SRT, a pair of special edition Jeep hybrids and an electric Chevrolet Equinox that starts around $30,000.

Dodge announced earlier this summer it will discontinue its gas-powered Challenger and Charger after next year, replacing it with the electric Charger Daytona SRT muscle car.

But Ford’s doubling down on internal combustion muscle – as the new Mustang is only gasoline powered.

“Investing in another generation of Mustang is a big statement at a time when many of our competitors are exiting the business of internal combustion (ICE) vehicles,” said Jim Farley, CEO of Ford Motor Company, in the news release.

Ford is “turbocharging” its gas-powered growth plan, while still investing $50 billion in electric vehicles through 2026, Farley said.

But Ford is trimming the gas-powered side of its business. It cut 3,000 jobs on Sept. 1, most of which were from Michigan and the majority were employees working on gas-powered vehicles.

The sixth-generation Mustang (2015 to present) was the worst-selling edition of the car. There were only about 52,000 Mustangs sold during the 2021 model year – about 9,000 fewer than 2020 and less than half the number sold during the 2016 model year.

Throughout the majority of the Mustang’s history, at least 100,000 were sold each model year.

The Mustang namesake is also present on Ford’s electric SUV, with the Mustang Mach-E debuting in the 2021 model year.

There was no mention at Wednesday’s event about how much the new Mustangs will cost or how many miles per gallon they’ll get.

One of the noisiest new features on the 2024 Mustang is called Remote Rev. It allows owners to rev the engine of their car remotely, just using the key fab. The Mustangs also will have animated welcome lighting to greet drivers as they approach their car.

The 2024 Mustang comes with either a 2.3-liter, four-cylinder EcoBoost motor or 5.0-liter Coyote V8 GT engine. The GT has a slightly larger grille than the EcoBoost and hood vents and a redesigned front splitter.

The upper grille is designed to look similar to the original 1960s design, while the roofline and rear overhang are true to the proportions of the first-generation Mustang.

The cockpit is “inspired by fighter jets,” with two large, customizable displays. It has a flat-bottomed steering wheel, like some racecars have.

The new Mustang comes in 11 colors including two new shades: Vapor Blue and Yellow Splash.

There’s also a Dark Horse edition Mustang, boasting up to 500 horsepower. Ford announced a slew of Mustangs designed for the track, including a new Ford Mustang for the NASCAR Cup Series, NHRA drag racing and a car designed to compete at the 24 Hours of Le Mans.

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